Rummo vs Tinkyada · Bay Area shelf head-to-head
Rummo and Tinkyada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineup
Rummo
Tinkyada
51
brand power
27
29
products
11
2
categories
1
15
subcategories
6
15
grocers
8
37.4¢
price per oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rummo▭ Tinkyada
Distribution · 30% of score63·33
T
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
only Tinkyada
no top category Rummo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rummo · Tinkyada
