Rustic Bakery vs Wholesome · Bay Area shelf head-to-head
Rustic Bakery and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerRustic Bakery is in more Bay Area grocersWholesome fields the deeper lineupRustic Bakery sits further up the premium end
Rustic Bakery
Wholesome
56
brand power
61
32
products
43
4
categories
6
7
subcategories
12
21
grocers
19
$1.54
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Wholesome
Distribution · 30% of score88·79
carried in 21 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Wholesome
