Saffron Road vs Saiga · Bay Area shelf head-to-head
Saffron Road and Saiga, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road carries more Brand PowerSaffron Road is in more Bay Area grocersSaffron Road fields the deeper lineup
Saffron Road
Saiga
49
brand power
9
21
products
2
6
categories
1
14
grocers
1
$8.49
avg price
$10.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saffron Road▭ Saiga
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saffron Road
only Saiga
no top category Saffron Road doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saffron Road · Saiga
