Saffron Road vs Strong Roots · Bay Area shelf head-to-head
Saffron Road and Strong Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road carries more Brand PowerSaffron Road is in more Bay Area grocersSaffron Road fields the deeper lineupSaffron Road sits further up the premium end
Saffron Road
Strong Roots
49
brand power
32
21
products
14
6
categories
3
6
subcategories
4
14
grocers
5
92.6¢
price per oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saffron Road▭ Strong Roots
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks4 vs 1 SKUs
<1% of shelf
only Saffron Road
only Strong Roots
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saffron Road · Strong Roots
