Safinter vs Morton & Bassett Spices · Bay Area shelf head-to-head
Safinter and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
Safinter
Morton & Bassett Spices
7
brand power
67
2
products
226
1
categories
11
1
subcategories
58
2
grocers
15
$10.09
avg price
$11.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safinter▭ Morton & Bassett Spices
Distribution · 30% of score8·63
S
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safinter
no top category Morton & Bassett Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Safinter · 0
no exclusive doors — everywhere Safinter is, Morton & Bassett Spices is too.
only Morton & Bassett Spices · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safinter · Morton & Bassett Spices