Santa Cruz Organic vs Uncle Matt's Organic · Bay Area shelf head-to-head
Santa Cruz Organic and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Santa Cruz Organic
Uncle Matt's Organic
60
brand power
44
41
products
21
8
categories
2
13
subcategories
7
19
grocers
16
24.4¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Organic▭ Uncle Matt's Organic
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Tea2 vs 4 SKUs
only Santa Cruz Organic
only Uncle Matt's Organic
no top category Santa Cruz Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Organic · Uncle Matt's Organic
