Santa Cruz Organic vs Volcano · Bay Area shelf head-to-head
Santa Cruz Organic and Volcano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Santa Cruz Organic
Volcano
60
brand power
23
41
products
3
8
categories
2
13
subcategories
3
19
grocers
7
24.4¢
price per fl oz
46.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Organic▭ Volcano
Distribution · 30% of score79·29
V
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Cruz Organic
only Volcano
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Cruz Organic · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Organic · Volcano