Schwartz Brothers Bakery vs Semifreddi’s · Bay Area shelf head-to-head
Schwartz Brothers Bakery and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupSchwartz Brothers Bakery sits further up the premium end
Schwartz Brothers Bakery
Semifreddi’s
22
brand power
53
6
products
24
4
categories
7
4
subcategories
12
4
grocers
14
$1.20
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schwartz Brothers Bakery▭ Semifreddi’s
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pastries1 vs 3 SKUs
<1% of shelf
only Schwartz Brothers Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schwartz Brothers Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schwartz Brothers Bakery · Semifreddi’s