Scott & Jon's vs Rao's · Bay Area shelf head-to-head
Scott & Jon's and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Scott & Jon's
Rao's
33
brand power
66
8
products
79
4
categories
6
4
subcategories
16
7
grocers
21
70.1¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott & Jon's▭ Rao's
Distribution · 30% of score29·88
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals4 vs 17 SKUs
<1% of shelf
only Scott & Jon's
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scott & Jon's · 0
no exclusive doors — everywhere Scott & Jon's is, Rao's is too.
only Rao's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott & Jon's · Rao's
