Scott's Food Products vs Kinder's · Bay Area shelf head-to-head
Scott's Food Products and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Scott's Food Products
Kinder's
26
brand power
60
9
products
96
4
categories
6
4
subcategories
15
3
grocers
14
$11.17
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott's Food Products▭ Kinder's
Distribution · 30% of score13·58
S
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scott's Food Products
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scott's Food Products · 0
no exclusive doors — everywhere Scott's Food Products is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott's Food Products · Kinder's
