Siete vs Tostitos · Bay Area shelf head-to-head
Siete and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSiete sits further up the premium end
Siete
Tostitos
70
brand power
47
77
products
32
12
categories
3
22
subcategories
3
21
grocers
11
$1.16
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Tostitos
Distribution · 30% of score88·46
carried in 21 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siete
only Tostitos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Siete · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Tostitos
