Siete vs Vista Hermosa · Bay Area shelf head-to-head
Siete and Vista Hermosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Siete
Vista Hermosa
70
brand power
30
77
products
9
12
categories
3
22
subcategories
4
21
grocers
6
$1.16
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Vista Hermosa
Distribution · 30% of score88·25
V
carried in 21 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips31 vs 4 SKUs
2% of shelf
only Siete
only Vista Hermosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Vista Hermosa
