Siggi's vs Chobani · Bay Area shelf head-to-head
Siggi's and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani fields the deeper lineup
Siggi's
Chobani
59
brand power
65
55
products
128
3
categories
5
6
subcategories
7
18
grocers
18
47.4¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siggi's▭ Chobani
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siggi's · Chobani
