Siggi's vs Stonyfield Organic · Bay Area shelf head-to-head
Siggi's and Stonyfield Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineupStonyfield Organic sits further up the premium end
Siggi's
Stonyfield Organic
59
brand power
53
55
products
37
3
categories
3
6
subcategories
7
18
grocers
16
47.4¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siggi's▭ Stonyfield Organic
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
only Stonyfield Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siggi's · Stonyfield Organic
