Lining them up…
Signature Farms and Haribo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Andronico's Community Markets·carried in 13 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Signature Farms doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Signature Farms is, Haribo is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Farms · Haribo
58 products in the catalog·58 products in the catalog
spans 11 categories · 23 subcategories·spans 1 category · 7 subcategories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on
