Signature Farms vs Maisie Jane's · Bay Area shelf head-to-head
Signature Farms and Maisie Jane's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Signature Farms carries more Brand PowerMaisie Jane's is in more Bay Area grocersSignature Farms fields the deeper lineupMaisie Jane's sits further up the premium end
Signature Farms
Maisie Jane's
55
brand power
43
58
products
24
11
categories
4
23
subcategories
9
5
grocers
6
93.6¢
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Farms▭ Maisie Jane's
Distribution · 30% of score21·25
S
exclusive to Andronico's Community Markets·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chocolate Snacks1 vs 1 SKUs
only Signature Farms
only Maisie Jane's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Signature Farms · 3
only Maisie Jane's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Farms · Maisie Jane's
