Signature vs Earthbound Farm · Bay Area shelf head-to-head
Signature and Earthbound Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineup
Signature
Earthbound Farm
27
brand power
74
6
products
63
4
categories
6
4
subcategories
8
2
grocers
16
$4.24
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature▭ Earthbound Farm
Distribution · 30% of score8·67
S
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Signature
only Earthbound Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Signature · 0
no exclusive doors — everywhere Signature is, Earthbound Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature · Earthbound Farm