Simple Mills vs Wisecrackers · Bay Area shelf head-to-head
Simple Mills and Wisecrackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Wisecrackers
71
brand power
0
75
products
3
13
categories
1
22
grocers
3
$7.56
avg price
$6.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Wisecrackers
Distribution · 30% of score92·13
W
carried in 22 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
only Wisecrackers
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Wisecrackers