Skinnydipped vs Sunridge Farms · Bay Area shelf head-to-head
Skinnydipped and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSkinnydipped is in more Bay Area grocersSunridge Farms fields the deeper lineupSkinnydipped sits further up the premium end
Skinnydipped
Sunridge Farms
46
brand power
59
15
products
180
4
categories
17
5
subcategories
39
14
grocers
11
$2.27
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnydipped▭ Sunridge Farms
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks2 vs 42 SKUs
<1% of shelf
only Skinnydipped
only Sunridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnydipped · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnydipped · Sunridge Farms
