Smackin' vs Go Raw · Bay Area shelf head-to-head
Smackin' and Go Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Go Raw carries more Brand PowerGo Raw is in more Bay Area grocersGo Raw fields the deeper lineup
Smackin'
Go Raw
10
brand power
51
2
products
21
1
categories
7
1
subcategories
8
1
grocers
13
$2.99
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smackin'▭ Go Raw
Distribution · 30% of score4·54
S
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smackin'
no top category Go Raw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smackin' · Go Raw