Smallbatch vs Primal Pet Foods · Bay Area shelf head-to-head
Smallbatch and Primal Pet Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Pet Foods carries more Brand PowerPrimal Pet Foods is in more Bay Area grocersPrimal Pet Foods fields the deeper lineupSmallbatch sits further up the premium end
Smallbatch
Primal Pet Foods
22
brand power
39
13
products
19
3
categories
4
5
subcategories
7
2
grocers
4
$1.31
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smallbatch▭ Primal Pet Foods
Distribution · 30% of score8·17
S
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smallbatch
no top category Primal Pet Foods doesn’t also play in.
only Primal Pet Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smallbatch · 1
only Primal Pet Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smallbatch · Primal Pet Foods
