Smash Kitchen vs Heinz · Bay Area shelf head-to-head
Smash Kitchen and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Smash Kitchen
Heinz
29
brand power
58
13
products
42
2
categories
5
7
subcategories
13
5
grocers
16
$5.30
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smash Kitchen▭ Heinz
Distribution · 30% of score21·67
S
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Kitchen
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Smash Kitchen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smash Kitchen · Heinz