Snak Club vs Dsd Merchandisers · Bay Area shelf head-to-head
Snak Club and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineup
Snak Club
Dsd Merchandisers
24
brand power
49
7
products
61
3
categories
11
4
subcategories
27
4
grocers
4
92.5¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snak Club▭ Dsd Merchandisers
Distribution · 30% of score17·17
S
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snak Club
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snak Club · 4
only Dsd Merchandisers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snak Club · Dsd Merchandisers
