Snowdonia Cheese Company vs Tillamook · Bay Area shelf head-to-head
Snowdonia Cheese Company and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupSnowdonia Cheese Company sits further up the premium end
Snowdonia Cheese Company
Tillamook
16
brand power
67
3
products
127
2
categories
6
2
subcategories
21
4
grocers
20
$2.12
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snowdonia Cheese Company▭ Tillamook
Distribution · 30% of score17·83
S
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snowdonia Cheese Company
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snowdonia Cheese Company · 0
no exclusive doors — everywhere Snowdonia Cheese Company is, Tillamook is too.
only Tillamook · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snowdonia Cheese Company · Tillamook