Somos vs A Dozen Cousins · Bay Area shelf head-to-head
Somos and A Dozen Cousins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupA Dozen Cousins sits further up the premium end
Somos
A Dozen Cousins
47
brand power
41
23
products
12
7
categories
6
12
subcategories
9
11
grocers
8
44.8¢
price per oz
46.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Somos▭ A Dozen Cousins
Distribution · 30% of score46·33
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods5 vs 4 SKUs
only Somos
only A Dozen Cousins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Somos · A Dozen Cousins
