South Forty Snacks vs Kind · Bay Area shelf head-to-head
South Forty Snacks and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupSouth Forty Snacks sits further up the premium end
South Forty Snacks
Kind
44
brand power
65
15
products
91
6
categories
5
8
grocers
17
$2.44
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ South Forty Snacks▭ Kind
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only South Forty Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only South Forty Snacks · 1
only Kind · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: South Forty Snacks · Kind
