Spence & Co., Ltd. vs Acme Smoked Fish · Bay Area shelf head-to-head
Spence & Co., Ltd. and Acme Smoked Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineupSpence & Co., Ltd. sits further up the premium end
Spence & Co., Ltd.
Acme Smoked Fish
21
brand power
39
6
products
13
1
categories
4
2
subcategories
5
6
grocers
11
$3.71
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spence & Co., Ltd.▭ Acme Smoked Fish
Distribution · 30% of score25·46
S
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spence & Co., Ltd.
no top category Acme Smoked Fish doesn’t also play in.
only Acme Smoked Fish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Spence & Co., Ltd. · 2
only Acme Smoked Fish · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spence & Co., Ltd. · Acme Smoked Fish
