Spence & Co., Ltd. vs Blue Hill Bay · Bay Area shelf head-to-head
Spence & Co., Ltd. and Blue Hill Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersSpence & Co., Ltd. sits further up the premium end
Spence & Co., Ltd.
Blue Hill Bay
21
brand power
34
6
products
7
1
categories
4
2
subcategories
4
6
grocers
12
$3.71
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spence & Co., Ltd.▭ Blue Hill Bay
Distribution · 30% of score25·50
S
B
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spence & Co., Ltd.
no top category Blue Hill Bay doesn’t also play in.
only Blue Hill Bay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Spence & Co., Ltd. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spence & Co., Ltd. · Blue Hill Bay