Spicely Organics vs Vanns Spices · Bay Area shelf head-to-head
Spicely Organics and Vanns Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Spicely Organics
Vanns Spices
63
brand power
16
163
products
5
9
categories
2
50
subcategories
5
13
grocers
1
$43.51
price per oz
$5.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ Vanns Spices
Distribution · 30% of score54·4
V
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings5 vs 1 SKUs
only Spicely Organics
only Vanns Spices
no top category Spicely Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · Vanns Spices
