Spicely Organics vs Wilderness Poets · Bay Area shelf head-to-head
Spicely Organics and Wilderness Poets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineupWilderness Poets sits further up the premium end
Spicely Organics
Wilderness Poets
63
brand power
36
163
products
16
9
categories
9
50
subcategories
12
13
grocers
3
$43.51
price per oz
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spicely Organics▭ Wilderness Poets
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds4 vs 1 SKUs
2% of shelf
only Spicely Organics
only Wilderness Poets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spicely Organics · Wilderness Poets