St. Amour vs Pepperidge Farm · Bay Area shelf head-to-head
St. Amour and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
St. Amour
Pepperidge Farm
12
brand power
63
3
products
68
2
categories
10
4
grocers
13
97.1¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St. Amour▭ Pepperidge Farm
Distribution · 30% of score17·54
S
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St. Amour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only St. Amour · 0
no exclusive doors — everywhere St. Amour is, Pepperidge Farm is too.
only Pepperidge Farm · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: St. Amour · Pepperidge Farm