Star vs Cobram Estate · Bay Area shelf head-to-head
Star and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerCobram Estate is in more Bay Area grocersStar fields the deeper lineup
Star
Cobram Estate
43
brand power
28
20
products
7
6
categories
1
11
grocers
13
68.5¢
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Star▭ Cobram Estate
Distribution · 30% of score46·54
S
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cobram Estate
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Star · 2
only Cobram Estate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Star · Cobram Estate
