Starter Bakery vs Tom Cat Bakery · Bay Area shelf head-to-head
Starter Bakery and Tom Cat Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineup
Starter Bakery
Tom Cat Bakery
51
brand power
9
36
products
2
7
categories
1
14
subcategories
1
8
grocers
1
$8.49
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starter Bakery▭ Tom Cat Bakery
Distribution · 30% of score33·4
T
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tom Cat Bakery
no top category Starter Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starter Bakery · 7
only Tom Cat Bakery · 0
no exclusive doors — everywhere Tom Cat Bakery is, Starter Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starter Bakery · Tom Cat Bakery