Sticky Fingers Bakeries vs Krusteaz · Bay Area shelf head-to-head
Sticky Fingers Bakeries and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz is in more Bay Area grocers
Sticky Fingers Bakeries
Krusteaz
43
brand power
46
20
products
22
5
categories
6
7
grocers
11
$7.07
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sticky Fingers Bakeries▭ Krusteaz
Distribution · 30% of score29·46
S
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sticky Fingers Bakeries
only Krusteaz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sticky Fingers Bakeries · 2
only Krusteaz · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sticky Fingers Bakeries · Krusteaz
