Stouffer's vs Healthy Choice · Bay Area shelf head-to-head
Stouffer's and Healthy Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Stouffer's
Healthy Choice
52
brand power
50
68
products
39
5
categories
6
8
subcategories
6
10
grocers
8
53.9¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stouffer's▭ Healthy Choice
Distribution · 30% of score42·33
S
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stouffer's
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stouffer's · 3
only Healthy Choice · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stouffer's · Healthy Choice
