Straus Family Creamery vs Jeni's Ice Cream · Bay Area shelf head-to-head
Straus Family Creamery and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersJeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Straus Family Creamery
Jeni's Ice Cream
65
brand power
45
44
products
49
9
categories
3
11
subcategories
6
20
grocers
11
39.0¢
price per fl oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Jeni's Ice Cream
Distribution · 30% of score83·46
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 1 SKUs
2% of shelf
only Straus Family Creamery
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Straus Family Creamery · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Jeni's Ice Cream
