Straus Family Creamery vs Summerhill Goat Dairy · Bay Area shelf head-to-head
Straus Family Creamery and Summerhill Goat Dairy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupSummerhill Goat Dairy sits further up the premium end
Straus Family Creamery
Summerhill Goat Dairy
65
brand power
16
44
products
2
9
categories
1
11
subcategories
1
20
grocers
8
39.0¢
price per fl oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Summerhill Goat Dairy
Distribution · 30% of score83·33
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Straus Family Creamery
only Summerhill Goat Dairy
no top category Straus Family Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Straus Family Creamery · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Summerhill Goat Dairy