Straus Family Creamery vs Truly Grass Fed · Bay Area shelf head-to-head
Straus Family Creamery and Truly Grass Fed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineup
Straus Family Creamery
Truly Grass Fed
65
brand power
21
44
products
5
9
categories
1
11
subcategories
2
20
grocers
5
39.6¢
price per oz
78.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Straus Family Creamery▭ Truly Grass Fed
Distribution · 30% of score83·21
T
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Straus Family Creamery
only Truly Grass Fed
no top category Straus Family Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Straus Family Creamery · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Straus Family Creamery · Truly Grass Fed
