Strong Roots vs Saffron Road · Bay Area shelf head-to-head
Strong Roots and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road carries more Brand PowerSaffron Road is in more Bay Area grocersSaffron Road fields the deeper lineupSaffron Road sits further up the premium end
Strong Roots
Saffron Road
32
brand power
49
14
products
21
3
categories
6
4
subcategories
6
5
grocers
14
40.1¢
price per oz
92.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Strong Roots▭ Saffron Road
Distribution · 30% of score21·58
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 4 SKUs
<1% of shelf
only Strong Roots
only Saffron Road
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Strong Roots · 0
no exclusive doors — everywhere Strong Roots is, Saffron Road is too.
only Saffron Road · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Strong Roots · Saffron Road
