Sugar Plum vs New Bread · Bay Area shelf head-to-head
Sugar Plum and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerNew Bread is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
Sugar Plum
New Bread
27
brand power
40
12
products
34
4
categories
6
8
subcategories
13
2
grocers
3
$1.08
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum▭ New Bread
Distribution · 30% of score8·13
S
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Plum
no top category New Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sugar Plum · 1
only New Bread · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum · New Bread
