Sukhi's Indian vs Patak's · Bay Area shelf head-to-head
Sukhi's Indian and Patak's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineupSukhi's Indian sits further up the premium end
Sukhi's Indian
Patak's
49
brand power
38
33
products
16
5
categories
4
8
subcategories
6
17
grocers
11
$1.12
price per oz
59.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sukhi's Indian▭ Patak's
Distribution · 30% of score71·46
P
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sukhi's Indian
only Patak's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sukhi's Indian · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sukhi's Indian · Patak's
