Sukin vs Acure · Bay Area shelf head-to-head
Sukin and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineupAcure sits further up the premium end
Sukin
Acure
33
brand power
43
14
products
26
4
categories
3
8
subcategories
12
3
grocers
5
$1.51
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sukin▭ Acure
Distribution · 30% of score13·21
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care3 vs 10 SKUs
only Sukin
only Acure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sukin · 0
no exclusive doors — everywhere Sukin is, Acure is too.
only Acure · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sukin · Acure
