Sukin vs Griffin Remedy · Bay Area shelf head-to-head
Sukin and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerSukin is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Sukin
Griffin Remedy
33
brand power
43
14
products
58
4
categories
5
8
subcategories
12
3
grocers
2
$1.51
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sukin▭ Griffin Remedy
Distribution · 30% of score13·8
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care2 vs 23 SKUs
only Sukin
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sukin · 2
only Griffin Remedy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sukin · Griffin Remedy
