Sunnie vs Schär · Bay Area shelf head-to-head
Sunnie and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schär carries more Brand PowerSchär is in more Bay Area grocersSchär fields the deeper lineup
Sunnie
Schär
22
brand power
56
4
products
29
3
categories
9
4
grocers
15
$1.92
price per oz
91.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunnie▭ Schär
Distribution · 30% of score17·63
S
S
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunnie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunnie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunnie · Schär
