Sunridge Farms vs Vārah Gourmet · Bay Area shelf head-to-head
Sunridge Farms and Vārah Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupVārah Gourmet sits further up the premium end
Sunridge Farms
Vārah Gourmet
59
brand power
13
180
products
3
17
categories
2
39
subcategories
2
11
grocers
1
$1.40
price per oz
$2.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunridge Farms▭ Vārah Gourmet
Distribution · 30% of score46·4
V
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunridge Farms
only Vārah Gourmet
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunridge Farms · Vārah Gourmet
