Sushi Chef vs Afc · Bay Area shelf head-to-head
Sushi Chef and Afc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afc carries more Brand PowerSushi Chef is in more Bay Area grocersAfc fields the deeper lineup
Sushi Chef
Afc
27
brand power
40
4
products
24
3
categories
8
6
grocers
3
$4.53
price per oz
$3.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sushi Chef▭ Afc
Distribution · 30% of score25·13
S
A
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sushi Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sushi Chef · Afc