Suzie's vs French's® · Bay Area shelf head-to-head
Suzie's and French's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suzie's carries more Brand PowerSuzie's is in more Bay Area grocersSuzie's fields the deeper lineup
Suzie's
French's®
40
brand power
28
19
products
9
5
categories
1
14
subcategories
6
16
grocers
13
42.7¢
price per oz
72.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Suzie's▭ French's®
Distribution · 30% of score67·54
F
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Suzie's
only French's®
no top category Suzie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Suzie's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Suzie's · French's®
