Tantillo vs Santa Cruz Organic · Bay Area shelf head-to-head
Tantillo and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineupSanta Cruz Organic sits further up the premium end
Tantillo
Santa Cruz Organic
13
brand power
60
3
products
41
2
categories
8
3
subcategories
13
1
grocers
19
$5.99
avg price
$7.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tantillo▭ Santa Cruz Organic
Distribution · 30% of score4·79
T
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tantillo
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tantillo · 0
no exclusive doors — everywhere Tantillo is, Santa Cruz Organic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tantillo · Santa Cruz Organic