Tasty Bite vs Ben's Original · Bay Area shelf head-to-head
Tasty Bite and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tasty Bite carries more Brand PowerTasty Bite is in more Bay Area grocersTasty Bite fields the deeper lineup
Tasty Bite
Ben's Original
51
brand power
31
35
products
11
4
categories
4
6
subcategories
5
16
grocers
7
58.0¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tasty Bite▭ Ben's Original
Distribution · 30% of score67·29
T
B
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score95·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tasty Bite
only Ben's Original
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tasty Bite · Ben's Original
