Tasty Bite vs Mahatma · Bay Area shelf head-to-head
Tasty Bite and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tasty Bite carries more Brand PowerTasty Bite is in more Bay Area grocersTasty Bite fields the deeper lineupTasty Bite sits further up the premium end
Tasty Bite
Mahatma
51
brand power
35
35
products
13
4
categories
3
6
subcategories
6
16
grocers
9
58.0¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tasty Bite▭ Mahatma
Distribution · 30% of score67·38
T
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods3 vs 3 SKUs
T
1% of shelf
only Tasty Bite
only Mahatma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tasty Bite · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tasty Bite · Mahatma
